The Playgroundby Nurit Koniak | 01.10.13
Art-Direction: Natasha Boguslavsky and Nurit Koniak
Photography: Ran Golani
Finding three dimensions inside a two-dimension compositions is never an easy task. As designers we stare at the screen for many hours, sometimes getting lost inside a flat image that feels banal. But sometimes, when a day goes well, we manage to penetrate an imaginary space which was always there. All the objects feel connected by a negative space that ties them together. Color, materiality and size all feel like they were created together in a magical brew. We get lost inside a simple motion of placing one shape next to another.