commodity # 01

by Nurit Koniak | 29.12.13

Krocus Kozanis Saffron Tea
Still Life : Ran Golani

Saffron is an intriguing herb. Its aroma is often described as reminiscent of metallic honey. As a spice it contributes a luminous yellow-orange coloring to foods, and It’s also well known for its antioxidant properties, contributing to good health.

I picked up the Krocus Kozanis tea in the greek airport 5 minutes before boarding my flight, about a year ago. Greek graphic design is so accurate and refreshing, that visiting the Duty Free in Athens or Crete is a real treat. Especially for people with a weakness for beautiful packaging. Even if you go on a beach vacation in one of the greek islands – a short visit to the any average Pharmakeia (pharmacy) has the same effect.

The Greek Krocus Kozanis tea has a wonderfully simple packaging. The brand’s powerful logotype celebrates the Saffron flower, which as legend would have it – was a symbol of the great goddess of nature, Artemis.¬†One of the Saffron’s basic ingredients, Crocin, is a powerful colourant, that was the principal yellow dye of the ancient world.¬†Wealthy Roman ladies used it to die their hair and create yellow eye-shadows. Just close your eyes and imagine that when you’re having a cup of this amazing tea.


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