Fashion

In her gown 

by Nurit Koniak | 07.09.15

When entering Lihi Hod’s studio in Tel Aviv, one almost becomes dizzy by the endless shades of white and the complexity of textures found in each gown.

Lihi Hod, one of the most well known and talented bridal designers in Israel, now days working all over the world, managed to sweep the bridal market off its feet by introducing a modern atelier approach, while maintaining a divine eye for details within each of her stunning designs.

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Lihi Hod

Translating this high level of aesthetic into a graphic language was the challenge Lihi Hod presented to our creative team at Koniak Design Studio. The identity we searched for was one that would give Hod’s brand a European flair, while capturing the heart of the modern chic bride.

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A simple logotype and a minimal monogram was chosen to lead the new graphic identity. This simple yet real line was translated into the new website which includes a section dedicated to wedding stories told by real brides, and to complete the experience, a series of black and white portraits taken by photographer Asaf Einy, introduce a delicate study of feminine beauty.

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Visit Lihi’s website, launching in the next coming weeks – lihihod.com
The studio is located on Abolafya Street 16 in Tel Aviv.

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