Design

S W E A T

by Nurit Koniak | 10.04.18

Sweat is a word that best describes the Tel Avivian state of being, between the months of June and August, as it’s about that time, that the local temperament projects the climate with a rise in tendency to shout, swear and let steam.

But regardless of season, the Tel Aviv code is about doing things in high voltage – for the good or the bad, it’s about fusing impossible combinations at high stream, without necessarily thinking about the consequences.

Drawn to drama not only in their life, but also in their food, Tel Avivians are having an ongoing affair with hot and spicy dishes, taking over the city in vast numbers.

From your basic “harif” to the appearance of exotic pepper types in high end restaurant menus – pepper is no longer an accent, but a necessity. This editorial explores the deep aesthetic of peppers, showing tribute to our intensely hot city.

Photography by Ran Golani
Art by Natasha Boguslavsky
Art direction by Natasha Boguslavsky, Nurit Koniak and Nurit Kariv

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